Moments That Define Us

Where It All Began

Our founder Anna started Ever-Pretty with a single mission: to make beautiful dresses accessible to every woman, everywhere. In 2005, Anna took the first step by launching the very first Ever-Pretty store on eBay.

Opening Our Own Factory

As we grew, we realized the best way to uphold our high quality standards was to take control of the process—so we opened our own factory. Since then, we’ve ensured every dress reflects the quality and care we’ve always stood for.

Hello, Customer

We knew that creating beautiful dresses was just the beginning. What truly mattered were the women wearing them—their unique needs, feelings, and experiences.

In 2010, we created a team committed to listening, understanding, and supporting the people who matter most: our customers.

A Dress for Every “I Do”

In 2011, we were inspired by the heartwarming bond between brides and their bridesmaids—the love, laughter, and support shared on such an unforgettable day.

That’s when we introduced our Bridesmaids Collection—our first step into wedding fashion. From there, we expanded to include styles for every guest and special occasion.

Giving Back in Style

In 2013, we began donating dresses to local high schools so that no one would miss out on the experience of feeling beautiful for their prom.

It was our way of sharing the joy of dressing up, giving every girl the chance to create unforgettable memories.

A Dress for Every Body

By 2017, we had helped countless women feel pretty for life’s special moments—but we knew there were still many we hadn’t reached. So we took the next step, introducing our first plus-size collection—designed to celebrate the beauty of every shape and size.

Customized for You / Tailored to You

Over the years, we saw how small changes—a better fit, the right length—made all the difference.

So we made customization accessible, helping every woman create a dress that feels just right—for her style, her occasion, her moment.